I had to share with you a few snaps from my hols. San Francisco is a brilliant place, full of a variety of different districts each with their own special personality. I've been staying in Telegraph Hill, a quite well to do area full of young professionals with a bit of cash and some old hippies done good. It could probably be compared with a Primrose Hill type district in London.
I had a chance to pop into our offices over here to see how things are done on the west coast and my major observations are:
- It's a lot lot smaller. Only 8 people in the office and the media industry as a whole, it is only really a satellite for the larger LA market (apart from Digital/word of mouth)
- Great emphasis placed on digital and good work being done on virtual marketing and in game marketing (as you might expect with Sega, Sony etc have major offices here)
- Really interesting to see some smaller agency networks dominating while so called giants have little presence or have closed offices
- Agencies are heavily reliant on major clients. Some agencies only have one client and hence lots of fluctuation when accounts change hands
- No media owners to speak of locally, therefore no media lunches BOOOO.
- No after work drinks (again BOOOOO)
Still you are about 30 minutes away from the greatest scenery around and the pace of life is perfectly slow. So if a digital orientation appeals and you are willing to sacrifice some of the hustle and bustle of central London then I strongly recommend an extended stay!
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