It was been nagging at me for a couple of weeks but Rozza's post the word on the street got me thinking I'd seen that use of language recently. It finally dawned on me during my walk to work that the very pavement is right outside the Ask.com offices. Apart from smelling of urine from the tramps that seem to have designated the area as their personal lavatory, the street is as good a place as any to start their "guerrilla" freedom of information campaign.
Problem is the activity is about as guerrilla as a CGI King Kong. While I commend their approach and sentiment going on the website only confirmed my fears that this was a bit too corporate to gain any real credibility. I'm not talking P Diddy in Burger King bad but some of the testaments on there are a bit cringe worthy.
Anyway at least Ask are doing their bit to tackle the global onslaught of Google, I reckon if they hang in there for another year or so then there might be a consumer backlash against the Internet giant that seem to be expanding their remit by the hour, now forcing their way into TV and Radio advertising. The problem for Ask is that Google keep offering people new and interesting products (Google maps, blogger, Google analytics) that continue to enhance their brand credentials and tie stronger bonds with all those pro-sumers out there.
It's a big Ask!
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